The impact of structural changes on tourism market on business specialization of subjects of tourist offer in destination

摘要

This paper emphasizes the specialization and the levels of its implementation, given on emerging the specific forms of tourism products and new activities, according to new motives of demographic profiles of tourists. The first part of paper emphasizes on theoretical review on motives for travelling, defines the key factors that are important in decision making of tourists when choosing the destination, which are also an incentive to business specialization of subjects of tourist offer in destination. The contribution of this paper is to study the manner in which structural changes on tourism market impact business specialization of subjects of tourist offer in tourist destination, testing tourists ' confidence relating to service providers when staying in Dubrovnik. For testing the hypothesis highlighted, according that structural changes on tourism market impact business specialization of providers of services in tourist destination, appropriate sample was chosen as a sampling method. In doing so, it was developed a model of multiple logistic regression. Since the sample comprised tourists who stayed for a shorter or longer period, a survey involved tourists who were sightseeing Dubrovnik, and who were asked prior to survey if they were staying in Dubrovnik or elsewhere. Tourists who did not stay overnight were not included in survey. In doing so the hypothesis was tested with the originally empirical method of interviewing the tourists in Dubrovnik. The research involved the sample of 327 respondents. An effective sample size of (79) respodents was used to test the hypothesis of this paper, belong to those who used providers of tourist services taking an independent travel. The subject-matter was designed to contain the basic information about respondents, their decisions related to the trip to Dubrovnik, key factors as prerequsites for traveling - modalities of structural changes in preferences that impact on business specialization of providers of tourist services.