Telecom Big Data Based Precise User Classification Scheme

摘要

With the development of information technology, we are living in a society of data explosion. In precise marketing field, how to classify the population and identify the target users has attracted much concern. Based on telecom big data, this paper has proposed a precise user classification scheme using decision tree. According to the classification result, potential users can be identified and focused on, which can dramatically improve the marketing efficiency and effectiveness with limited marketing expense.