Global Demands, Local Response Tourism and Indigenous Capitalism in Bayan, Lombok Island

摘要

The growing of global tourism industry has transformed the lifestyle of traditional society into modern one, as the case of Wetu Telu people living in Bayan village, in the northern part of Lombok Island. Our research finds that global demand of tourims has put the people and the culture in jeopardy due to commercialization and exploitation of exotic local culture. This is what we call as indigenous capitalism. The local people has to directly deal with the massive market demand, i.e foreign tourists. To a large extend, there is a sense of confusion and identity loss among the people as can be witnessed by the change of lifestyle and has brought them to a process of acculturation. The changes in people's behaviour render a response from the government in the form of cultural revitalization by giving the locals compensation, building creative industry and other facilitates in Bayan village. This measure is aimed to avoid further damage to the locals, but at the same time to control the economic growth of the local people.