Using statistical analysis and affective-engineering theory in web visual design

摘要

The purpose of this research is to infer the effect of web elements on web visual design. First, semantic differential Technique is applied to inquire the influence of web elements on website banner and content section and then we advance AE analysis of visual components properties of cognitive. At last, the statistical analysis is used to suggest web design reference. The paper presents a user interface design approach for web producers to lessen the process of figure out target audience perception and advocate an optimal decision making for the visual of website template design.