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E-commerce credibility evaluation based on opinion mining

机译:基于意见采矿的电子商务信誉评价

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At present, most of the researches on e-business credit evaluation focus on assessment indicator system based on subjectively scoring and generally adopt the mechanism of points accumulating. We found that those credit evaluation lack objectivity and comprehensiveness. At the same time, we observed the large amount of review data with exponential growth. Based on this observation, we proposed an e-business credit based on opinion mining. With text mining method we extracted the credit-related information from the massive reviews to make objective evaluation. Static indicator system and dynamic factors were taken into consideration comprehensively, as well as a credit update algorithm was proposed. The experiment shows that our method is more practicable and flexible than the previous methods.
机译:目前,大多数关于电子商务信贷评估的大部分研究重点是基于主观评分的评估指标系统,一般采用积分积分的机制。 我们发现这些信用评估缺乏客观性和全面性。 与此同时,我们观察了具有指数增长的大量审查数据。 基于这一观察,我们提出了基于意见采矿的电子商务信用。 通过文本挖掘方法,我们从大规模审查中提取了信用相关信息以进行客观评估。 全面考虑静态指示器系统和动态因素,以及提出了信用更新算法。 实验表明,我们的方法比以前的方法更具切实可行灵活性。

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