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Development processes in B2B virtual communities

机译:B2B虚拟社区中的开发过程

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摘要

This paper compares the development processes of four business-to-business (B2B) virtual communities (VCs). This research suggests that a standard methodology for developing VCs does not yet exist and that a in order to successfully develop and deploy B2B VCs a meticulous development framework based on academic research is required. The research also indicates that the main challenge in developing a successful B2B VC involves developing a culture of member engagement and involvement.
机译:本文比较了四个业务到业务(B2B)虚拟社区(VCS)的开发过程。 本研究表明,尚不存在用于开发VCS的标准方法,并且需要一个以成功开发和部署B2B VCS基于学术研究的一丝不苟的开发框架。 该研究还表明,发展成功B2B VC的主要挑战涉及发展成员参与和参与的文化。

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