Analysis on the Financial Service Demand of the Elderly under the Background of Population Aging: A Case Study of Wuhan

摘要

The acceleration of population aging in our country makes the demand for financial market growing. Due to the particularity of the elderly, the existing financial services can not meet the special needs of the elderly. In this paper, through the investigation on the financial needs of the elderly in Wuhan City, it found that the elderly financial needs include diversity of basic pension, exclusive financial management and financial learning, while the supply of financial services in reality is a big gap. Therefore, financial institutions and governments need to work together to develop the elderly financial services, establish and improve the financial services system for the elderly.