The Application of Pricing Model in Self - Service Crowdsourcing Platform

摘要

The crowdsourcing self-service model is an important part in new Internet business. In this case, setting the price is the core issue of the model. In order to provide a reasonable price and stimulate the enthusiasm of members of the website, this paper proposed a model of 'incentive pricing scheme' through analysis of a large amount of data. The price includes the basic amount and incentive reward amount in two parts. The basic amount is a function of four variables of the mission, including location, the membership location, the membership task quota and the mission density. Incentive reward amount is a function of the member's performance coefficient weighted by the coefficient of variation method. Matlab is utilized to fit data and get the coefficient. The pricing model can be used to analyze the real data set to get a reasonable task pricing scheme.