Under the new economic situation, the development of China's cultural industry step into the new period, cultural consumption has become a powerful booster for the development of cultural industry. For the problems of the existence of cultural consumption in our country, this paper puts forward the concrete countermeasures and suggestions, such as cultivating the concept of cultural consumption, improve the disposable income of residents, improve the consumption culture of backward areas of financial subsidies, to ease the contradiction between supply and demand of culture consumption and establish a sound system of cultural consumption, mechanism. With China's economy entering the "new situation", China's economy has entered a new stage of development [1]. Under the new economic situation, the cultural industry has become an important support force for the adjustment of industrial structure and upgrading of the industrial structure. Cultural consumption is the fundamental driving force to promote the development of cultural industries and the transformation and upgrading of cultural industries. Consumer culture is in the consumption environment, with groups of certain consumer willingness and consumption capacity to meet the needs of their spiritual and cultural life, through a variety of ways to consumption of cultural products and cultural services [2]. At present, our country is facing the transformation of economic growth mode, the industrial structure is facing the optimization and upgrading. Research on how to promote cultural consumption is of great significance [3].
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