Research on Diversification Optimization of Investment Business of A State-owned Company in Corps - Based on BCG Matrix

摘要

In recent years, due to the impact of many factors, China's real estate industry has been greatly affected. Real estate agencies have to adjust their own development strategies in order to seek further development in the future. A State-owned Company in Xinjiang Corps, hereinafter referred to as A Company, is also a construction company in the early stage, and there are some problems in the diversification of investment business. In this paper, the author uses the BCG matrix method to analyze the diversified investment strategy of A Company, and puts forward some suggestions for its strategic development. Here, the author also hopes that this research can provide references and suggestions for similar enterprises to implement a diversified investment strategy, so that enterprises can better avoid risks for further development to promote the fast and steady economic development in Xinjiang.