Research on Automotive Interior Optimization Based on Human Factors Engineering

摘要

The automotive interior brings people an intuitive and comfortable feeling that directly affects the image of the automobile. With the increase of consumer spending power, consumers are paying more and more attention to the appearance of the automobile interior while attaching attention to the performance of the automobile. In the pursuit of comfort, car interior decorators have begun to focus on the individual needs of consumers. Therefore, the concept of car sales for car dealers can not merely stay on the choice of past sales strategies, but also need to be more meticulous and personalized, which can gain the favor of consumers before they can stand out among many competitors. This article starting from the human factors project, and the perspective of automotive interior design, puts forward opinions and viewpoints on the personalized design of automotive interiors according to colors and materials, hoping to provide some feasible suggestions for the personalized design of automobile interiors in China.