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A Study on the Characteristics and Writing Principles of Business Correspondence

机译:商业通信特点及写作原则研究

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Business correspondence is a written communication in the trade between the two sides. During the exchanges of business correspondence, the view of the two sides is to be expressed and communicated as well as ideas and information. Therefore, an effective exchange of business correspondence can help domestic manufacturers and foreign customers establish or maintain a long-term friendly relationship. Undoubtedly, it is particularly important to learn how to write a successful business correspondence. However, just copying theoretical principles from the text is not enough. This paper takes "3C" principles, a standard of a good business correspondence generally accepted in academic field and British linguist GN. Leech's famous politeness principles as a theoretical background, analyzing the characteristics of the language used in BC, respectively in terms of its lexical characteristic and its structural characteristics in sentences. Then, in order to batter grasp the key to write a successful business correspondence, some main writing principle like polite principle will be specifically analyzed.
机译:商业通信是双方交易中的书面沟通。在商业通信交流期间,双方的观点将被表达和沟通以及思想和信息。因此,有效的商业通信交流可以帮助国内制造商和国外客户建立或维持长期友好关系。毫无疑问,学习如何编写成功的商业通信尤为重要。但是,只需复制文本的理论原则就不够。本文采取“3C”原则,是学术领域和英国语言学家GN普遍接受的良好商业通信的标准。 Leech的着名礼貌原则作为理论背景,分别分别在其词汇特征和其句子中的结构特征方面分析了公元前的语言。然后,为了击球掌握钥匙来写成功的商业通信,将具体分析一些像礼貌原则一样的主要写作原理。

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