Analysis of Websites of Top Global Logistics Providers by a Trust Building Framework

摘要

Websites are one of the most critical mechanics which are used to establish transaction between consumers and businesses. Gaining trust from the customers can be challenging, especially for new entrepreneurs. This paper analyzes websites of top global logistics providers based on a trust building framework. The results reveal motivating factors that are valuable and critical for building trust on the websites. In this paper, common factors and imperfection affecting trust of the top global logistics websites are uncovered. The findings provide guidelines in building trust for any emerging logistics businesses, or other E-business.