Use of game theory in economy and management with the focus on Czech environment

摘要

The project success relies on many of factors. But none of them has such an importance as the creative thinking in project communication. This paper discusses the importance of properly set up of communication strategy in project management. It mentions the importance of the impact of creativity on the correct formulation and implementation of communication strategy. Next, it describes one of the less known methods of creativity in communication - game theory. Game theory is a relatively young mathematic field with wide range of application possibilities in many areas of science. Since its establishment, it has been connected especially to economy. Today, it is a key subject of study of several management fields. In this study, we would like to show specific examples of the use of game theory in economy and management, especially project management, with the focus on Czech environment. We will pay particular attention to the use of the model of prisoner's dilemma, and we will present surprising conclusions of practical problems solved by the game theory. Furthermore, the paper illustrates the effect of the creative methods on the success of communication with all participants of the project. It defines the proper setting of the communication strategy as one of the factor in the elimination of risks in projects. It evaluates the relation between the game theory and creativity towards the successful finalization of the project through the presentation of practical examples. It confirms the Bitlon and Cumming's (2014) hypothesis, that the use of game theory makes it possible to understand the needs of the participants and their interests in a better way and to finalize the project successfully. This paper arose as one of the outputs of the project KEGA No. 003/DTI-4/2014 with the title "Diagnostic System for Identifying Competencies of Managers of National and International Educational Projects".