SPA is internationally recognized as a successful business model, the model successfully helped GAP, UNIQLO, ZARA, H&M and other clothing own brands, as these enterprises entered Chinese market, and developed a good market, SPA mode has also been a concern. There are also many companies exploring the application of SPA mode, such as HEILAN HOME, N&Q have made a good score, but it has not formed a complete system. This paper puts forward strategic proposals of SPA mode by analyzing the various enterprises.
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