The Impact of Airtel Money on the Image and Turnover of Airtel Congo Company in the Congolese Market of Mobile Telephony

摘要

This article reviews a sharp analysis of the impact of products on the growth of the enterprise in general. It examines in particular: the influence and positive contribution of the Airtel money product over the reputation and the turnover of Airtel Congo. To measure the impact of this product on the brand image and the development of its manufacturer (Airtel Congo), an analytical and comparative study was made between the Airtel Money product and the other products of Airtel Congo. In addition, a comparison with the similar product of the competition namely MTN Mobile Money (MMM) was done. A comparative approach focusing on PCA (Principal Component Analysis) with the help of the Excel software, where Airtel money was used to measure the notoriety or reputation of the Airtel Congo Company, was applied to affirm the hypotheses and solve the problem of this study.