Based on the 2000 questionnaires in Shanghai,this paper used Decision Tree method to do the empirical analysis and found that the Decision Tree model contains about 15 factors that can affect the development of network cultural industries.These include the content innovation of the internet culture and online shopping matching system sophistication,and all these are part of the important factors that have apparent influence.Content innovation is the foundation to the development of network cultural industries,and completing the marketing system is the key,and the social culture environment is the most important external factor.So we should improve our political,economic,technological and social culture environment to establish a green network culture ecology system.
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