Constructing and Analyzing a Measurement Model of Product Emotional Design

摘要

The cultural consumer market, characterized by the aesthetic economy, experiential economy, and emotional consumption, has matured with the advent of the Internet and communication technology. This study investigated the commercial design products by professional designers and university students to determine the influences of product emotional design dimensions on consumers' purchase intention of and preference for those products. The differences between currently available design products in the consumer market and the assignments of product design courses were explored and analyzed to identify the prevailing principles of product design at present. In addition to being integrated into design education to cultivate design talents who satisfy market needs, these principles can serve as a reference for related industries in product design. This study reached two conclusions. First, the proposed measuring scale for product emotional design is proven to be feasible. Second, the emotional design of a product influences preference for the product, which subsequently enhances purchase intention of it.