Study of Development Strategy of China's Cultural and CreativeIndustry in 12th Five-Year Plan Period

摘要

With fully recovering of world economy, 2011 becomes the first year of the 12th Five-Year Plan period for China. To fulfill rapid, extensive and balanced development of the country's economy, it is of high significance to develop Cultural and Creative Industry (CCI), in regards to historic and world-wide experiences. The country's development of CCI has gained some advancement, though still with quite a few concerns. In this article, we will try to discuss the concerns about CCI development in view of strategy management and address suggestions such as integrating industrial value chain, enhancing added values of products, improving industry convergence and international cooperation and emphasizing on project multi-use.