An auto-reasoning model of marketing strategies based on semantic web

摘要

This paper analyzes auto-reasoning mechanism of marketing strategies based on ontology and rules. The domain knowledge is researched for different marketing strategies and analytic approach. With an example of enterprise, the ontology is proposed and described in detail. Association rule is used to mining rules of strategies, and create the rules file. On that basis, an auto-reasoning process of marketing strategies is described. Because the ontology is standard, explicit and formalized description for shared conceptual model, the automation and Intelligent of enterprise marketing can be realized by applying semantic express, shared knowledge described by ontology and auto-reasoning mechanism.