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The evaluation of seller's credit in c2c e-commerce: An evaluation model based on entropy theory

机译:卖方信贷在C2C电子商务中的评价:基于熵理论的评估模型

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With the growing scale of online transactions, credit become more and more important, but the credit evaluation models of current c2c platforms are too simple and can not provide a compound credit evaluation to buyers. So it's not convenient for buyers to compare the target sellers. This paper analyzes the c2c platform in China and proposes an improved model. The improved model considers the total numbers of exchanging, taking the average exchange credit score as the index which assess the seller's exchanging credit. Besides, the improved model uses entropy theory to propose a compound credit index to assess the seller's comprehensive credit. In order to determine each coefficient in the model, large scale of real c2c market data is required, so this study develops an data collection program to crawl data from current c2c platform, taobao is the target because of its market share in China. Finally this study uses another part of data to analyze the result of computation.
机译:随着在线交易的越来越规模,信贷变得越来越重要,但目前C2C平台的信用评估模型太简单,不能向买家提供复合信用评估。 因此,买家比较目标卖家并不方便。 本文分析了中国C2C平台,提出了一种改进的模型。 改进模式考虑了交换总数,将平均交换信用评分作为评估卖方交换信贷的指数。 此外,改进的模式使用熵理论提出复合信用指数来评估卖方的综合信贷。 为了确定模型中的每个系数,需要大规模的真实C2C市场数据,因此本研究开发了一个数据收集程序,以抓取来自当前C2C平台的数据,淘宝网是由于其在中国的市场份额。 最后,这项研究使用了另一部分数据来分析计算结果。

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