Tourism Product Innovation Based on the View of Postmodernism

摘要

Under the post-modern philosophical influence, post-modern tourism first emerged. Postmodern tourist consumption demand increasingly emotional, individuation, experience, active greening, culture, and beautification. Postmodern tourism product innovation in product development concept design experience in product development, in the product development of the individualized product development, in the product development process of consumer attention and interaction, and gives the green connotation of tourism products, etc.