The Enlightenment of Leed Commercial Operation to Green Building Rating System in China

摘要

With the growing shortage of resources and energy, as well as the development of the concept of sustainable development, green building is receiving increasing attention from society. China has established several rating approaches related to green building from 2006, which forms the green building rating system in China. Green Building Rating System has played an important role in promoting normal development of China's green building industry, however, it needs to be more perfect since green building in China started late and green building rating system is implemented in a short time. LEED green building rating system in U. S is recognized as the world's most influential and most successful commercial operation of rating system. Key to its success is that it has always adhered to the demand-oriented and market-driven commercial operation of thinking. This paper, based on the analysis of the successful commercial operation experiences of the LEED green building rating system in America, and with the actual situation in China and the current green building rating system in China, approaches suggestions from the point of commercial operation on how to improve China green building rating system by applying marketing mechanism.