Applying the AHP Approach to Evaluate the Competition of Telecommunications Companies

摘要

The rigorous competition has become a crucial challenge for Chinese telecommunications companies. This paper employs the analytic hierarchy process (AHP) approach to evaluate the competition of telecom companies. Specifically, the model proposed in the paper can be used to establish related factors and consequently their weights that are applied to calculate the competition index of telecommunications companies. In the case study, the paper employs the data from a questionnaire survey and the results indicate that the market shares have the highest weight and management is very important to build up the competition of telecommunications companies. Meanwhile, the results also find that using the AHP model can reduce time in evaluating competition of telecommunications companies.