The Mechanism and Approach of Channel-based System Reform through the Separation of Program-making from Broadcasting

摘要

How to promote the "quasi-channel-based system" to "channel-based system" and how to raising up the efficiency of the channels' resource-allocation are both the concerns of media managers and researchers. This article analyzed some outstanding questions existing in the process of today's channelbased system reform such as homogeneous competition between channels,unbalanced development and unbleached structure in channels' right-responsibility-benefit. And it raised how to help the mechanisms and approaches of the channel-based system's reform and innovation by separation of program-making from broadcasting to realize the mutual benefit and common evolution of the two systems' reform.