Power customer value assessment research based on K-Means method

摘要

Under the circumstance of electricity market reform, the concept of customer relationship management has been introduced to the power grid enterprises in China, and customer value is the core of this new concept. Power grid company related to all fields of society, which have to stress on social responsibility as well as the economic benefits of their own. This paper establishes customer value evaluation index system concerning customer current value and potential value considering the effect of social energy conservation on power customer. Order-depth analysis method is used to evaluate customer value. Interests sub-selection method and K-means method is employed in customers clustering from two dimensions of current and potential value. Empirical analysis is carried out based on the fact of a municipal power supply enterprise in Sichuan province.