A study on the change of consumer's concept and the development of Chinese leisure industry

摘要

At present, there is an increasing growth in Chinese enthusiasm for leisure consumption. Being a marketer, one should better understand changes in consumer concept, provide appropriate leisure products, and enact successful marketing. This paper describes the background characteristics and the status quo of the leisure industry, analyzes changing characteristics of consumers' consumption concept, and forecasts trends in leisure industry resulting from changes in consumer concept