In this paper we present a pedagogically-documented approach and model that facilitates the specialised and personalised e-training of professionals and end-users in application software products. The main focus of our methodology is on blended learning, authentic learning and competence based learning. Via blended learning, face to face as well as online teaching is used. Moreover, there is an e-training solution that can be used either as stand alone solution, for teaching a particular competence or can be used as a support to face to face teaching (that is revisit a competence taught in face to face). The e-Training component of the ELEVATE environment uses authentic learning by utilising "live" software systems. Competence based learning is used to identify the competence gap as well as tailor the training that the individual learner needs to attain the competence required.
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