Regarding marketing problems as dynamic system theory problems

摘要

In this paper we shall demonstrate that concrete marketing problems can be modeled by the abstract notion of dynamic system. This fact is beneficial for the economic practice, since it provides a convenient and reliable alternative, in order to establish best marketing strategies, namely the employment of the mathematical apparatus in solving optimization problems within the theory of dynamic systems. To the same extent, the results presented in this paper are beneficial for the theory of dynamic systems, because their utility area is extended over new fields, such as marketing policies.