Study on the Operation Mode of Customers Relationship Management Based on Supply Chain Integration

摘要

Customer Relationship Management (CRM) is honored to be the “password” by enterprises winning in the competitions in the 21st century. But nowadays, the relationship between enterprises becomes closer and closer, so the foundation of carrying out CRM must push on from single enterprise to entire supply chain. This enterprise will be on the core superiority, outsourcing the business of noncore advantages to other enterprises. By establishing effective supplying chain integration customer relationship management operation mode, and good cooperation as well as scientific allotment for interests, making good use of the cooperative enterprises' superior resources to integrate core competitive force, in order to serve the relationship customers effectively. And take part in the market competition, thereby reducing operation cost and raise the customers' loyalty, trying to achieve true win-win realm of both maximum value of enterprises and customers.