A Research on Information-based Strategy in China's Large Real Estate Conglomerates

摘要

For large real estate conglomerates, management range of parent company grows rapidly in cross-regional operations. What conglomerate leaders are most concerned with are those important strategic issues of how to retain coherence of the company's strategic goals through out its developments and operations in places other than where the company locates, fast response to the market changes, control of the financial costs, and increased corporate brand influence. In cross-regional operations of large conglomerates, those issues are also problems need immediate solutions, and the key to which can be information-based management, a strategy of constructing information-based decision-making platform that consists parent company, regional company and project company. In an attempt to put forward a useful method to solve the problem, this article analyses the strategic issues China's large real estate conglomerates meet in constructing information platforms.