Innovative approaches towards data collection process for new product development

摘要

This paper examines different novel methods in today's internet technology dominated era to capture consumer inputs and inspirations to benefit the process of developing new goods and services till their placement in the market. Taking exploratory research and inductive approach based on literature view as the methodology, the paper compares and contrasts similarities and differences between traditional and non-traditional means of obtaining consumers' perceptions about future goods and services, and makes an attempt to define some qualities that companies lack regarding the adoption of internet-based means for generating new product ideas. Our findings reveal that internet-based methods, compared to traditional means, are more efficient in acquiring consumer insights for further usage in NPD process. The paper points out that the main problems that hinder the usage of internet-based methods are non-sensitive and non-enthusiastic management and incapable staff. And by highlighting these problems, the paper serves as guide for business managers to take appropriate approaches during data collection process for New Product Development.