Legal risks and solutions to e-marketers' data mining

摘要

Nowadays, data mining is popular in the science and mathematical fields but also is utilized increasingly by marketers trying to distill useful consumer data from Web sites. Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers. In addition to e-privacy concern of data mining, other disputes are also becoming more popular for e-marketers. Therefore, this article discusses some legal risks of e-marketers' data mining imposed by the captioned issues on the net, and presents some solutions that enable data mining projects to proceed without violating these constraints.