Current Status and Countermeasure on Brand Operation in Small and Medium - Sized Enterprises

摘要

With the market becoming more convergence, the competition is becoming fiercer. In the 21st century, the brand operation has been run already imperatively. But small and medium - sized enterprises start later, and they have weak foundation and inadequate experience. There are a lot of mistaken ideas in brand operation, which make small and medium - sized enterprises confront of a dilemma. Small and medium - sized enterprises want surviving for a long time and having a perspective development, there must be sure of the macroscopic already while implementing the strategy of brands, implement the planning that brands ran strategy on the basis of the thing that understand to the intention of the brand deeply. Small and medium - sized enterprises start late, have weak inadequate experience, and know fuzzily to brand, which often make them be in a passive state in the competition. Then, how to make small and medium - sized enterprises get rid of this awkward condition? Implementing brand operation strategy is the best choice of small and medium - sized enterprises in the era of brand competition.