A PPML/T Variable-Data-Printing Solution

摘要

HP has developed a highly customizable end-to-end solution for the retail industry that integrates the production cycles with the business management systems, facilitating campaign management and automating production of high impact graphical customized Point Of Purchase materials. The solution uses state of the art variable data printing technology (PPML/T) to produce high volumes of uniquely composed full color in-store communication materials. Retailers can centrally define and design the materials. The solution will then automatically produce customized documents for each particular store, taking into account its own promotions, price zone, inventory, language, etc. The materials are transmitted, composed and produced on-demand by a distributed network of Print Stations connected to the system. Print Stations can be deployed in the store, some corporate Print Center or even in outsourced Print Service Provider facilities.