E-commerce in Airline Business

摘要

Airlines were the earliest practitioners of E-commerce and airline ticket sales now consist of the largest portion of all product sales made online. That is because online sales bring greater benefits to airlines than to any other industry. Yet, the Internet brings blessings to the airlines as well as worries: it could dilute revenue. In order to reap the benefits of the Internet and to avoid its potential damages, airlines have to use other tools such as computerized revenue management system and E-distribution system. The initial adventures of the airline industry prove that although high technology — including E-commerce— could bring tremendous benefits, it also carries potential risks. The risks need to be carefully considered and controlled in order for them not to turn destructive or to offset the advantages of high technology.