Leadership Responsibilities During Reengineering

摘要

Ford Motor Company is changing. The company is moving from a multinational competitor to a truly global competitor. Jacques Nasser has said in a recent Harvard Business Review article, "Today we are moving to a fourth stage of economic evolution with the globalization of capital, communications, economic policy, trade policy, human resources, marketing, advertising brands ― you name it.... So I think there is no choice about globalization anymore.... So that's why we're in the process of reinventing Ford as a global organization with a single strategic focus on consumers and shareholder value." Ford has recognized the need to change, the scope of the change, and the impact of the change. They also recognized that such a transformation does not happen overnight or with a single effort. The Ford 2000 initiative was the start of the change process. In Ford Europe the initiative revealed itself as a series of reengineering effort in the manufacturing facilities. These reengineering efforts sought to implement the best characteristics of the Toyota Production System. Let's take an initial look at the project.