`Where can I buy holograms?' `Where can I exhibit, there is no more gallery to show me?' These are the two complaints I have heard these past two years, first from the collectors and museum curators, second from the artists, Trained as a psycho-sociologist, I have been the curator and research associate of the Museum of Holography in Washington, D.C. for 7 years, at a time when holography was coming out of the laboratory, creating a real 3-D novelty in people's minds. I saw the mass production growing and the applications multiplying. Meanwhile the artists appeared and started to deal with gallery managers. After the renting period of artworks for exhibits, price went up. The general recession affected the art and the dialogue between collectors and artists became harder. Having my husband as an artist, I know pretty well both sides. My paper tries to analyze the situation to facilitate the communication between artists and collectors.
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