A Study on the Differences in the Expressions of Emotional Cognition Between Bloggers and Users Based on the 'Cloud Pet Keeping' Phenomenon

摘要

"Cloud Pet Keeping" is a phenomenon rising in Chinese UGC background that social media users keep eyes on certain pets' growth by viewing the pictures and vocabularies released by pet bloggers. In the "cloud pet keeping" phenomenon, users can get emotional resonance through browsing the amusing pet photos shared by bloggers and are willing to contribute the consuming behavior. However, in the actual process of photos searching, users often fail to find the accurate content, as the users' tags are different from the tags input by bloggers, leading to the bad user experience. It shows that the differences may exist in the expressions of emotional cognition between bloggers and the users. This paper focuses on whether there are differences or not, and the detailed information may exist. For the analysis methods, first stimulus was chosen and associated emotional expression vocabularies were found through brainstorming. Then final emotional expression vocabularies were organized and extracted by SPSS cluster analysis and multidimensional scaling analysis. By calculating Euclidean distance with data from matching experiments of Emotional expression vocabularies and stimulus, the differences are obtained. The result indicated that there are differences existed between the bloggers and the users' expressions and it is apparent. The reason may be that bloggers do not systematically study the information contained in the photo when uploading. Also, users' individual differences and other factors impact the results of this study. Following research will focus on how to provide a tag selection mechanism on photo-sharing social media, to provide a better user experience.