Innovation, Exceptional Experience and Sustainable Success Made Easy: The NI Needs Innovation Model

摘要

The NI Needs Innovation Model is a structured customized approach for product and service development. Is it magic or a jack of all trades? The Needs Innovation Model can best be understood as a combination of various established concepts, models and maps, aiming to provide a holistic and reliable way to achieve long-lasting success on the market. The NI Model was created to help practitioners gather and assess a comprehensive set of customer needs, thereby determining the critical areas for improvement. In order to identify customer needs and opportunities for value improvement the NI Model analyses the "Main task & the surrounding journey" that customers are trying to get complete when they use products, services or interact with a company.