A new selective additive 3D coating technology was developed and implemented in mass production. Besides attractive visual design opportunities, a strong focus is put on the touch experience of final products. Haptic perceptions can be controlled by application of selective multi-layer 3D textures, by the shape and thickness of these 3D textures, and by the coating formulation itself. The coating formulation can be fine-tuned to achieve soft-touch nubuck-like effects, as well as smooth, slippery, sticky effects or rough sandpaper like effects. In combination with attractive colors such as metallics, color shifting or thermochromic colors and finishes with controlled matte or glossy surfaces, a huge freedom of design is allowed. Today, haptic coatings are applied on textile substrates for the sporting goods industry. The haptic coatings are very robust and only use safe and environmentally friendly chemistry. They fulfill all mechanical requirements for application on sneakers and sports apparel. In addition, full compliance to the strictest restricted substances list (RSL) and manufacturing restricted substances list (MRSL) can be achieved. With the selective additive coating approach, highest material efficiency can be achieved. This revolutionary approach to sneaker manufacturing improves the sustainability and the environmental footprint of the supply chain for sports footwear and garments. There is no more cutting waste and material is only applied where it is needed. Huafeng as a T2 supplier moved into a new business model of component manufacturing with haptic coatings. Component manufacturing allows a lean manufacturing chain, full accountability on quality and more flexibility in the supply chain.
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