PROMOTIONAL ACTIVITIES IN TOURISM

摘要

Promotional activities in tourism are part of the joint framework of marketing efforts aimed at satisfying tourists' needs. This paper highlights different forms of promotional activities by which agents in tourism system participate in communication processes on the tourism market. Sports and activity play a significant role in promotional activities. The paper stresses the importance of promotional activities coordinated by all those involved in tourism sector and on all levels so that, based on mutual interest and marketing concept, the tourism product is successfully presented and business targets are achieved. Promotion therefore bears particular significance in the activities of agents in tourism system and is also very important for the development of tourism.