The innovative application of Guangxi ethnic symbols in the Zhuang folk songs cultural tourism package

摘要

Guangxi Zhuang folk songs have a long cultural history which is the collective memory of our national culture and folk songs is a historical symbol, one of a valuable cultural and tourism resources of Guilin, Guangxi. As reservations and heritage of folk cultural, we should pay more attention on the design and the publicity of tourism products. This awareness should be sufficient. The subject integrated brand culture, ethnic symbols, tourism product packaging design and some related knowledge, to explore the initial ethnic characteristics expanding on the tourism product packaging.