The communication strategy of Guangzhou Asian Games in media

摘要

@@ Introduction: The new media and media convergence represents the future direction of the media, and hey are new topics in the field of news and communication. In the authors' opinion, different kinds of new nedia provide Guangzhou Asian Games with more choices in communication strategy, therefore the research in the communication strategy of Guangzhou Asian Games with the background of fusion in media is of great theoretical significance and application value. They are beneficial to the propagation of Guangzhou Asian Games, Furthermore, the experience of communication strategies of mass media in the pearl river delta, provides the reference for other regions in media development and other cities which will hold Asian Games.