Service providers are drifting towards delivering "triple play on the move", combining voice, video, data, and mobility services. Undeniably, the fact that subscribers increasingly glide between mobile, fixed-line phones, personal computer and home entertainment system has built up appreciation of the advantages of convergence. The increasingly multi-service nature of user expectations demands service providers to deploy a "killer cocktail of killer applications". The stickiness of consumer loyalty will come from the degree of integration, interoperation and access independence delivered. We look from user perspective that means greater simplicity, richness and personalisation. It is when subscribers are able to enjoy virtually any application, from any location, on any device while benefiting from consistent personalisation based on self-defined profiles, can the goal of user-centric world be reached. This paper offers an insight into convergence opportunities in Asia.
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