The Influence of the Relationship Between Individual and Group in Popular Society to Design Feature of Inf Ormation Age

摘要

The progress of social culture turning towards the culture of common and popular in information age arises from the development of universally increase of wealth since the end of 20th century, forming the characteristics of design of populace and international. However, owing to the character of guidance, the pluralistic design has taken on a new aspect on account of the detailed classification of groups and the various kinds of demands of the market. Different from the industry age, the popular culture of populace in information society not only concern abut the usage function of design, but also attach more attention to satisfy the requirements of emotion and sensations, focusing on the humanity design from ecological and psychological aspects. As well as when the time of the information age came into being on the basis of the service economy of the society and more attention has been attached to individual demands, it has been a necessary for design and interaction design to adapt a new model of the relationship between individual and group for development. The paper attempts to analyze the influence of the relationship between individual and group to contemporary design from an angle of cultural anthropology, emphasizing the importance of basing on the group, owned the major number in population, demands; concerning in all round about individualized difference of design in information age, so obviously it will further promote the practice of taking human being as foundation.