EXTENDING SITE-SPECIFIC AUDIENCE EXPERIENCE VIA MULTI-PLATFORM COMMUNICATION DESIGN

摘要

Across much of the Australian cultural sector, the principal mission of curatorship remains wedded to the production of site-specific physical exhibitions. This mission is entirely understandable when viewed through the tradition of ongoing cultural exhibition in well-populated urban locations, yet sits less comfortably within the wide geographic distribution of the Australian population. Although a growing desire to reach wider audiences via an expanded online presence is evident, such initiatives are tempered by the prohibitive cost of digitising existing collections optimised for physical exhibition. Significant amounts - if not the majority - of compelling cultural content remain inaccessible to communities and the general public.