This article demonstrates how auditing internal manufacturing strategy can improve the effectiveness of the benchmarking process. The proposed integrated strategic benchmarking requires that benchmarking organization to conduct a thorough auditing of corporate strategy and deployment of the strategy into manufacturing strategy and action plans before committing resources to external benchmarking Statistical results show evidence of misalignment, inconsistencies, and lack of consensus at the corporate level as well as within specific manufacturing areas. Lack of proactive strategy to develop organizational core competencies, miscommunication among managers, inadequate employee training, inconsistent short term and long-term decisions, and inconsistent employee evaluation and reward system are the primary causes for such misalignments. Successful resolution of inconsistencies is essential for effective benchmarking.
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