INCENTIVES AND BARRIERS FOR MODULAR IMPLEMENTATION: LESSONS FROM BRAZILIAN AND CHINESE AUTOMOTIVE INDUSTRIES

摘要

In this paper, we identify incentives for modular implementation in Brazilian automotive industry, and highlight areas in Chinese automotive industry that have prevented global automakers from such implementation. We begin with geographic and economic comparisons of these two countries. We then examine their key automotive industry characteristics such as component technology, supply structure, and government regulations. Based on problems that Brazil encountered during the modular development process, we further summarize lessons learned.