Fuzzy Comprehensive Appraisal of the Reputation of China's Business Organizations

摘要

This paper is posing the problem of how we should appraise the reputation, taking the practical conditions in China's business organizations into account. It's also discussing the domain of business reputation, the method for establishing membership functions for the appraisal of business. And the author has founded a direct method for the recognition of many factors, which is valuable in practical application.